CT Business Network                               www.CTBusinessNetwork.com
P.O. Box 962
Southington, CT 06489                                860-797-2159
Don Satalino

Dual Pricing

Potential questions

 

1. What is Dual Pricing?

Reply: Dual Pricing is a pricing model that allows businesses to offer two

prices: a cash price and a card price. Customers who choose to pay with a

card cover the credit card processing fees, while those who pay with cash

receive a discount. This helps businesses avoid paying expensive credit card

fees.

2. Is Dual Pricing legal?

Reply: Yes, Dual Pricing is 100% legal in all 50 states. It’s compliant with Visa,

Mastercard, and other major credit card brands, as long as both prices are

clearly displayed to the customer before the transaction.

3. How is Dual Pricing different from a surcharge?

Reply: A surcharge is an additional fee added only to credit card transactions,

while Dual Pricing offers two distinct prices upfront—one for cash and one for

card payments. In some states, surcharges are restricted or illegal, but Dual

Pricing is compliant nationwide. Also Dual Pricing also cover the fees

charged on Debit Cards - where surcharges cannot be added to Debit

cards - costing the business about 1.5-2% of Sales.

5. Do I need to get new equipment?

Reply: In most cases, we can simply reprogram your existing payment

terminal to handle Dual Pricing. If you do need new equipment, we offer

affordable options that integrate seamlessly into your current setup.

6. How much money can I save with Dual Pricing?

Reply: It depends on how much of your revenue comes from credit card

transactions. However, on average, businesses can save 2-4% of each card

transaction by passing the fees on to customers instead of absorbing them.

7. How quickly can I start using Dual Pricing?

Reply: You can start within a few days to a couple weeks. After a quick

consultation with our experts, we’ll get you approved at our processors, set up

your system, train your staff, and ensure you’re ready to begin saving on credit

card fees right away.

8. Does Dual Pricing apply to all payment types, like debit cards?

Reply: Yes, Dual Pricing applies to all card transactions.

9. What about compliance with card networks like Visa and Mastercard?

Reply: Our Dual Pricing and how we set it up for you is fully compliant with

Visa, Mastercard, and other major card networks. We ensure that your system

follows all guidelines and regulations to avoid any issues.

10. How do I explain this to my customers?

Reply: It usually requires no explanation. It is really simple for them to see at

check out. Example, the reader might say Cash Price = $56 and Card Price =

$58.24. How would you like to pay? So they rarely will mention. However,

we do provide you with clear signage and communication materials to

explain the benefits of Dual Pricing to your customers. Most importantly,

they’ll appreciate the transparency and the ability to choose how they want

to pay.

11. Will I lose customers because of this?

Reply: No. We have not had any customers report a loss of customers. In

fact, most businesses report that they retain all their customers and have no

complaints. Also, many customers continue to use credit cards. When given a

clear choice, customers appreciate transparency and don’t mind paying a bit

extra for the convenience of using a card.

12. Isn’t this just another way to increase prices?

Reply: No, it’s about giving customers options. Dual Pricing allows you to

avoid increasing prices across the board by offering a discount for cash

payments. It keeps your prices competitive while offsetting the cost of card

processing fees.

13. Can I still offer discounts or promotions with Dual Pricing?

Reply: Absolutely. You can still run promotions or offer discounts alongside

Dual Pricing. The dual pricing model is flexible and can work with any other

offers you want to provide.

14. Does Dual Pricing work for online transactions?

Reply: Yes, we can also set up Dual Pricing for online transactions, offering

customers two prices at checkout—one for card payments and one for

alternative payment methods like ACH or electronic checks. It requires us

setting up an ACH process for you, but it is possible.

15. What if I have questions or need help after implementation?

Reply: Our support team is available to help you every step of the way.

Whether it’s setting up the system or training your staff, we’re here to ensure

a smooth transition and ongoing support.